One of the vital means of sharing information, growing relationships and affecting change in a community and nation is communication. In fact, the more people communicate with each other, the more their bond of relationship grows.

Nonetheless, it is not enough to communicate. But there is a need to communicate the right message to the right people using the right and appropriate mediums. By using the right medium and communicating the right message, the intended purpose of the message can realized.

Here are the two main mediums of communication:

  • Physical Medium
  • Electronic Medium

Physical Medium

This is the first and the oldest communication medium in the world. It involves seeing people, their body language and their expressions as they communicate. These notably live message delivered from person to person or person to a group.

Public Speaking

Some physical mediums include:

  • One-on-one Meeting
  • Large Community Meetings
  • Corporate Meetings
  • Dramatization

Electronic Medium

This involves the delivery of information by harnessing and maximizing the use of electronic technologies. These mediums help to leverage information to more people. Through electronic mediums one message can be delivered even to the entire world.

Source: Magic Works: Electronic Communication

Some electronic mediums include:

  • Email
  • Social Media
  • SMS
  • Bill Boards
  • Video Screening

The go-to is that no matter the communication medium used, care should be taken to research, plan and carefully write the content and use the appropriate strategies to deliver the message well for the benefit of the intended audience.

What’s on your mind? Share your comments below.

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