White Paper Archives | Beauty Independent The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce Fri, 15 Mar 2024 14:20:53 +0000 en-US hourly 1 135095403 Decoding Amazon Success: A Guide For Beauty Brands In 2024 https://www.beautyindependent.com/amazon-success-beauty-brands-front-row/ https://www.beautyindependent.com/amazon-success-beauty-brands-front-row/#disqus_thread Thu, 18 Jan 2024 12:00:03 +0000 https://www.beautyindependent.com/?p=132634 More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United States.

Traditionally, a number of beauty brands have approached the idea of selling on Amazon with

...

The post Decoding Amazon Success: A Guide For Beauty Brands In 2024 appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/amazon-success-beauty-brands-front-row/feed/ 0 132634 Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare https://www.beautyindependent.com/move-over-cleanical-medical-grade-organic-products-next-big-wave-skincare-europelab/ https://www.beautyindependent.com/move-over-cleanical-medical-grade-organic-products-next-big-wave-skincare-europelab/#disqus_thread Wed, 13 Dec 2023 17:33:49 +0000 https://www.beautyindependent.com/?p=130299 Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the onset of “cleanical” skincare that blends clean formulas with clinical rigor. However, just like the term

...

The post Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/move-over-cleanical-medical-grade-organic-products-next-big-wave-skincare-europelab/feed/ 0 130299 Exploring The Benefits And Opportunities Of Solid Beauty Products https://www.beautyindependent.com/exploring-benefits-opportunities-solid-beauty-products/ https://www.beautyindependent.com/exploring-benefits-opportunities-solid-beauty-products/#disqus_thread Tue, 12 Sep 2023 04:01:03 +0000 https://www.beautyindependent.com/?p=125136 The solid beauty space has evolved well past the modest bar soap. Formulation and application method innovations in tandem with a surge of eco-conscious shoppers have driven brands to wake up what has long been a sleepy category.

“While liquid body washes and other competing products have entered the market and offered consumers a

...

The post Exploring The Benefits And Opportunities Of Solid Beauty Products appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/exploring-benefits-opportunities-solid-beauty-products/feed/ 0 125136 The Power Of Holistic Commerce: How To Build An Impactful Digital Brand And Accelerate Growth Through Channel Diversification https://www.beautyindependent.com/power-holistic-commerce-mpactful-digital-brand-accelerate-growth-channel-diversification/ https://www.beautyindependent.com/power-holistic-commerce-mpactful-digital-brand-accelerate-growth-channel-diversification/#disqus_thread Thu, 31 Aug 2023 04:01:05 +0000 https://www.beautyindependent.com/?p=124232 With the beauty and wellness industries flourishing, competition in them has been intensifying. To stay competitive, it’s evident that attracting and retaining customers demands nuanced marketing as the days of relatively affordable direct-to-consumer distribution fade into history. This approach should holistically identify the ideal touchpoints for consumers to discover and purchase products.

But

...

The post The Power Of Holistic Commerce: How To Build An Impactful Digital Brand And Accelerate Growth Through Channel Diversification appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/power-holistic-commerce-mpactful-digital-brand-accelerate-growth-channel-diversification/feed/ 0 124232 Finding The Right Manufacturer For Your Brand https://www.beautyindependent.com/finding-right-manufacturer-brand/ https://www.beautyindependent.com/finding-right-manufacturer-brand/#disqus_thread Thu, 11 May 2023 01:58:39 +0000 https://www.beautyindependent.com/?p=116164 Many founders start their beauty brands in the kitchen. They whip up formulas from scratch, making products based on demand from friends and family. While that may be a noble beginning, there comes a point when the demand increases and concocting everything from the comfort of home is no longer manageable. That’s

...

The post Finding The Right Manufacturer For Your Brand appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/finding-right-manufacturer-brand/feed/ 0 116164 A Guide To Key Certifications And Verifications https://www.beautyindependent.com/europelab-guide-key-certifications-verifications/ https://www.beautyindependent.com/europelab-guide-key-certifications-verifications/#disqus_thread Thu, 02 Feb 2023 05:05:51 +0000 https://www.beautyindependent.com/?p=106720 Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare ingredients and their benefits that gravitates to scientifically verified products.

To respond to consumer demands, brands and stores are paying very close attention to ingredients in beauty products, the way they’re

...

The post A Guide To Key Certifications And Verifications appeared first on Beauty Independent.

]]> https://www.beautyindependent.com/europelab-guide-key-certifications-verifications/feed/ 0 106720