Beneath the Surface
The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
Mexico’s Multibillion-Dollar Draw To American Beauty Retailers
Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025. With the expansion, which will mark the beauty specialty retailer’s international debut,...
How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities
Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them. Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...
Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare
Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...
Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media
r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...
On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters
TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention...
